Thursday, 21 November 2013
Sunday, 3 April 2011
Does your dead dog smell? Reflections on marketing myths and realities from one who knows.
by Dr. Jeffrey Lant
In the days when I taught university level marketing, I set my eager-beaver students a task.
Write a classified or space ad... and report on how it draws and what you did to handle any responses you received. In short, this project, like my teaching in general, was never merely theoretical, detached from reality. It was real! Vital! Truthful... and often, as a result, jolting. In other words, your class project either made money... or it didn't. Much more than your grade depended on it.
The scene of the crime...
All my students were adult practitioners, that is people who were already employed in professional positions or worked in home-based businesses or on the Internet. These were people who had a strong and pressing interest in mastering marketing. These students came because they needed to learn the ins and outs of marketing... or else. To such people one had an obligation, a sacred responsibility, to speak honestly, speak candidly, and address their real world concerns.
And I did.
On one occasion, a bright professional woman (I had lots of them in my classes) had the task of presenting her classified ad to the class... explaining why she wrote the ad she wrote, where she ran it, what the results were, how she followed up the respondents, and (and it was the all-important and) how much money this ad generated.
In other words, it was all real-life stuff.
She wrote her ad, as instructed, on the chalk board, the better for us to see the words which would shortly be shown as either golden, or dross. Then I became the Joe Friday ("facts, ma'am, just the facts") of the marketing drag-net.
"When did you start running this ad?" (Specific date required.)
"Where do you run this ad?" (Specific publication or venue required.)
"How many responses did you get?" (Specific number required.)
And then the kicker...
"How much money did you make... after deducting all actual costs of running the ad and responding to respondents?" (Exact dollar figures required.)
The lady squirms...
Now the moment of high truth and full disclosure had arrived. What had started as merely a class project had become for the person reporting a matter of life and death. The ad copy, you see, would show whether she had mastered the marketing essentials that either produced bucks... and all that those bucks could buy... or not.
Everything was riding on what she reported. And she knew it...
Bad, bad, tormentingly bad.
I an inveterate reader of body language, and this student's was typical of those who wish they were in any other place on earth rather than here, the cynosure of every eye in this most unrelenting of classes. Of course I knew she was squirming, mulling over how to disclose and deliver facts which (from that all important body language) were sure to be uncongenial. So... along with every member of the class.... I waited to see what the lady would say and do.
And we waited....
Then, at last, she admitted the truth, the whole truth, and nothing but the truth... and it wasn't pretty. She had run her classified ad six times... had not had a single response... and, of course, and worst of all, hadn't made a single penny.
Now, the lady, this aspiring marketer, stood before her classmates.... abashed, humiliated, at rock bottom, a total marketing failure.
Then I told her the first essential truth of marketing: does your dead dog smell? And does it, day by day, smell worse... until the nauseating stench overpowers everything else?
The ad copy you produce is like a dog. Its job is to go out, your servant, finding and bringing home what it captures; the quarry that sustains you and gives you comfort, even excess.
No dead dogs do this... neither do ads which fail to produce responses.
The student began to get the picture.
Her ad hadn't pulled and yet she continued to use it, paying good Yankee dollars to do so.. despite the fact she KNEW the dog was dead, stinking.
Why had she done this?
First, because she was sure, absolutely sure, Her Ad Was Brilliant, the stuff of legend... she was invested in the words... certain that given a chance they would produce the desirable results; aged to perfection, like a fine vintage.
But that is a huge mistake... and now she was willing, and the entire class with her, to find the essential nubbin of truth, that made everything she had done worthwhile.
1) Marketing copy doesn't improve with age. It either works at once, immediately, or it never works at all. Dead dogs never become quick and agile again... they just stink the more.
2) ALL marketing copy, at ALL times must be evaluated, starkly , by results and nothing but results.
3) You must never, ever re-run marketing copy without knowing its previous results.
4) The entire business of marketing is about writing copy, testing copy, evaluating the results produced by this copy, then tweaking the copy to improve it and your overall results.
Marketing is and always be an action sport... it is not for the slothful, lazy, or unassertive.
More tips
** Never, ever become invested in, beguiled by the marketing copy you create. It either works (producing responses and money), or it doesn't. Success isn't everything here... it's the ONLY thing.
** Never re-run ANY marketing copy until you are certain it works; that is, until you have money in hand.
** Trash your erroneous but deeply felt belief that you can find marketing copy which is so good, so responsive that you never have to change it, never have to do anything else with it than run it and reap perpetual rewards.
Such copy doesn't exist, never existed, and will never exist.
Marketing is the most active sport in the world. Those who win at this sport, and the rewards can be staggering, are, to a person, people who are bold, active, engaged... not sleepy-heads hoping against hope that they will find and eternally profit from a few magic words artfully strung together. Those words have never been written.
Thus, energize yourself for the marketing you must do today, for if you want the rewards of marketing you must master and remain focused on and dedicated to the unrelenting truths of marketing.
Otherwise you are hunting with a dead dog... a dog that will never produce results. It will simply stink to high heaven. And that will never do.
About the Author
Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., providing a wide range of online services for small and-home based businesses. Dr. Lant is also the author of 18 best-selling business books. He is happy to give all readers, 50,000 free guaranteed visitors for attending his live webcast today. Republished with author's permission by Usha Prabhakar http://TheRevenueBuilders.com. Check out Six Figure RENEGADE
In the days when I taught university level marketing, I set my eager-beaver students a task.
Write a classified or space ad... and report on how it draws and what you did to handle any responses you received. In short, this project, like my teaching in general, was never merely theoretical, detached from reality. It was real! Vital! Truthful... and often, as a result, jolting. In other words, your class project either made money... or it didn't. Much more than your grade depended on it.
The scene of the crime...
All my students were adult practitioners, that is people who were already employed in professional positions or worked in home-based businesses or on the Internet. These were people who had a strong and pressing interest in mastering marketing. These students came because they needed to learn the ins and outs of marketing... or else. To such people one had an obligation, a sacred responsibility, to speak honestly, speak candidly, and address their real world concerns.
And I did.
On one occasion, a bright professional woman (I had lots of them in my classes) had the task of presenting her classified ad to the class... explaining why she wrote the ad she wrote, where she ran it, what the results were, how she followed up the respondents, and (and it was the all-important and) how much money this ad generated.
In other words, it was all real-life stuff.
She wrote her ad, as instructed, on the chalk board, the better for us to see the words which would shortly be shown as either golden, or dross. Then I became the Joe Friday ("facts, ma'am, just the facts") of the marketing drag-net.
"When did you start running this ad?" (Specific date required.)
"Where do you run this ad?" (Specific publication or venue required.)
"How many responses did you get?" (Specific number required.)
And then the kicker...
"How much money did you make... after deducting all actual costs of running the ad and responding to respondents?" (Exact dollar figures required.)
The lady squirms...
Now the moment of high truth and full disclosure had arrived. What had started as merely a class project had become for the person reporting a matter of life and death. The ad copy, you see, would show whether she had mastered the marketing essentials that either produced bucks... and all that those bucks could buy... or not.
Everything was riding on what she reported. And she knew it...
Bad, bad, tormentingly bad.
I an inveterate reader of body language, and this student's was typical of those who wish they were in any other place on earth rather than here, the cynosure of every eye in this most unrelenting of classes. Of course I knew she was squirming, mulling over how to disclose and deliver facts which (from that all important body language) were sure to be uncongenial. So... along with every member of the class.... I waited to see what the lady would say and do.
And we waited....
Then, at last, she admitted the truth, the whole truth, and nothing but the truth... and it wasn't pretty. She had run her classified ad six times... had not had a single response... and, of course, and worst of all, hadn't made a single penny.
Now, the lady, this aspiring marketer, stood before her classmates.... abashed, humiliated, at rock bottom, a total marketing failure.
Then I told her the first essential truth of marketing: does your dead dog smell? And does it, day by day, smell worse... until the nauseating stench overpowers everything else?
The ad copy you produce is like a dog. Its job is to go out, your servant, finding and bringing home what it captures; the quarry that sustains you and gives you comfort, even excess.
No dead dogs do this... neither do ads which fail to produce responses.
The student began to get the picture.
Her ad hadn't pulled and yet she continued to use it, paying good Yankee dollars to do so.. despite the fact she KNEW the dog was dead, stinking.
Why had she done this?
First, because she was sure, absolutely sure, Her Ad Was Brilliant, the stuff of legend... she was invested in the words... certain that given a chance they would produce the desirable results; aged to perfection, like a fine vintage.
But that is a huge mistake... and now she was willing, and the entire class with her, to find the essential nubbin of truth, that made everything she had done worthwhile.
1) Marketing copy doesn't improve with age. It either works at once, immediately, or it never works at all. Dead dogs never become quick and agile again... they just stink the more.
2) ALL marketing copy, at ALL times must be evaluated, starkly , by results and nothing but results.
3) You must never, ever re-run marketing copy without knowing its previous results.
4) The entire business of marketing is about writing copy, testing copy, evaluating the results produced by this copy, then tweaking the copy to improve it and your overall results.
Marketing is and always be an action sport... it is not for the slothful, lazy, or unassertive.
More tips
** Never, ever become invested in, beguiled by the marketing copy you create. It either works (producing responses and money), or it doesn't. Success isn't everything here... it's the ONLY thing.
** Never re-run ANY marketing copy until you are certain it works; that is, until you have money in hand.
** Trash your erroneous but deeply felt belief that you can find marketing copy which is so good, so responsive that you never have to change it, never have to do anything else with it than run it and reap perpetual rewards.
Such copy doesn't exist, never existed, and will never exist.
Marketing is the most active sport in the world. Those who win at this sport, and the rewards can be staggering, are, to a person, people who are bold, active, engaged... not sleepy-heads hoping against hope that they will find and eternally profit from a few magic words artfully strung together. Those words have never been written.
Thus, energize yourself for the marketing you must do today, for if you want the rewards of marketing you must master and remain focused on and dedicated to the unrelenting truths of marketing.
Otherwise you are hunting with a dead dog... a dog that will never produce results. It will simply stink to high heaven. And that will never do.
About the Author
Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., providing a wide range of online services for small and-home based businesses. Dr. Lant is also the author of 18 best-selling business books. He is happy to give all readers, 50,000 free guaranteed visitors for attending his live webcast today. Republished with author's permission by Usha Prabhakar http://TheRevenueBuilders.com. Check out Six Figure RENEGADE
Saturday, 2 April 2011
The Truth On Steve Iser & His Commission Crusher Software
Lately there's been a lot of talk about this relatively unknown 24 year-old
online millionaire named Steve Iser who's exposing his software
program Commission Crusher, to the world for a very limited time...
So just who is Steve and what should you know about him?
Simply put, Steve is unlike any other marketer online. With nearly 5 years
of marketing online, Steve has gone from College dropout at 20 to millionaire
status in less than 3 years.
He's run the full gamut from promoting affiliate programs, creating info
products, software training, sold websites, spoken at marketing conferences,
created his own CPA offers and in the process of his career has already helped
thousands of people create successful businesses online.
You name it - he's probably done it. This young turk believes in "paying it
forward". In other wards, his goal with Commission Crusher is to help
his 500 new students utilize his new software to create a new group of rich.
His new software program, Commission Crusher, utilizes a simple method that
allows you to tap into any market or niche online and find out WHO exactly
has the traffic - so you can tap into it and get a piece of the pie for youself.
Needless to say, he's unlike most of these other "gurus" out there. He does
things differently. And he takes a personal interest in helping his customers
succeed.
If you want to know more about Commission Crusher and what Steve's got going
on right now, check it out below:
Republished with author's permission by Usha Prabhakar http://TheRevenueBuilders.com. Check out Six Figure RENEGADE
online millionaire named Steve Iser who's exposing his software
program Commission Crusher, to the world for a very limited time...
So just who is Steve and what should you know about him?
Simply put, Steve is unlike any other marketer online. With nearly 5 years
of marketing online, Steve has gone from College dropout at 20 to millionaire
status in less than 3 years.
He's run the full gamut from promoting affiliate programs, creating info
products, software training, sold websites, spoken at marketing conferences,
created his own CPA offers and in the process of his career has already helped
thousands of people create successful businesses online.
You name it - he's probably done it. This young turk believes in "paying it
forward". In other wards, his goal with Commission Crusher is to help
his 500 new students utilize his new software to create a new group of rich.
His new software program, Commission Crusher, utilizes a simple method that
allows you to tap into any market or niche online and find out WHO exactly
has the traffic - so you can tap into it and get a piece of the pie for youself.
Needless to say, he's unlike most of these other "gurus" out there. He does
things differently. And he takes a personal interest in helping his customers
succeed.
If you want to know more about Commission Crusher and what Steve's got going
on right now, check it out below:
Republished with author's permission by Usha Prabhakar http://TheRevenueBuilders.com. Check out Six Figure RENEGADE
Sunday, 27 March 2011
On the vernal equinox and the advent of spring. All poets need apply.
by Dr. Jeffrey Lant
An event occurred just the other day which impacts each and every one of us on Spaceship Earth, but which hardly one of us knows anything about and mentions, if at all, quite casually. Yet so momentous is this occurrence, coming with clock like precision, that our very existences depend upon it; nothing could be less prosaic, nothing more significant.
It is the vernal equinox...
Hereabouts in old New England, the vernal equinox took place at 7:21 p.m., Eastern Daylight Time, March 20, 2011. The spring we have all been awaiting, the spring that delivers the relief from the oppression of cold and damp and short dull days, the spring that blows soft winds, as so many unexpected kisses -- and flowers, too -- that spring, right on the dot, arrived...
but we were heavy laden and may have been distracted when it came as our new reality.
Good citizens of this galaxy, give an ear now to this great event, which next occurs September 22, 2011 at 10:49 a.m. Eastern Daylight Time.
There is nothing that concerns you more than these great celestial movements, the unheard but momentous, unearthly music of the spheres, awesome, terrible, the very stuff of grandeur, eternal, too.
Put aside mundane concerns and remember, for an instant, who you are, a one-way passenger on the greatest of galleons, and wither it goes, you go.
What is an equinox anyway?
An equinox occurs twice a year, when the tilt of the Earth's axis is inclined neither away from nor towards the Sun, the center of the Sun being in the same plane as the Earth's equator. The term equinox can also be used in a broader sense, meaning the date when such a passage happens.
The name "equinox" is derived from the Latin "aequus" (equal) and "nox" (night) because around the equinox, the night and day have approximately equal length. Each are, then, about 12 hours long (with the actual time of equal day and night, in the Northern Hemisphere, occurring a few days before the vernal equinox.) The Sun crosses the celestial equator going northward; it rises exactly due east and sets exactly due west.
But of all this, we need remember only one thing: the vernal equinox, and the unending adjustments we make to the matter of human time, are all about light and the Sun at the center of our universe. Sol Invictus.
While the celestial movements, now this way, now that, are liable to confuse; we all know the crucial significance of our Sun; even the youngest amongst us looks up, involuntarily to admire, rejoice, and be glad of it. Our Sun, of an immensity and heat unimaginable, is brought nearer to us, and happily so, with the vernal equinox.
We are, all of us, Sun worshippers... for without it there would be nothing here for us, or of us either.
The vernal equinox brings that Sun closer.
Tinkerings with time.
Because of its unexcelled desirability, we humans have long been beguiled with the notion of how to get more of the Sun we crave. All ancient peoples, particularly the Greeks and Persians, the sophisticates of antiquity, gave serious attention to the matter. Sadly, much of their findings are lost; what remains from the works of Greek astronomer and mathematician Hipparchus (ca. 190- ca.120 BC) and Aristarchus of Samos (around 280 BC) is suggestive of their expertise and insights. But we cannot tell more.
However, we do know about Benjamin Franklin, jack of all trades, master of all.
Franklin, with his unstoppable curiosity, wanted what only God could deliver: more time. It is easy to see why he desired it so: he, long before Edna St. Vincent Millay, burnt the candle at both ends, and not in purely scientific endeavors, either. At the Court of the Bourbons of France there were any number of elegantes who found Franklin, American minister, worthy of closer study. There was never enough time to gratify them all...
And so Franklin advanced the suggestion that became daylight savings. It was a quintessentially American proposal -- bold, audacious, practical, based on science, not theology. Sadly, it is still not clear that it actually works... and each American state, every single one, is by law entitled to adopt it, or not. For God and His equinox time is simple, majestic; humans muddle the matter, to general grumbling and consternation.
But not poets...
All poets worth their salt weigh in with a will on one of their signature topics: the advent of light, of Sun, of spring. So excited are they by this topic, that they are severely prone to skip over the residue of winter that comes in the first spring days of March, concentrating on the riotous, unrestrained days of April and May. This is wrong, and Henry Van Dyke (1852-1933) rightly noted in "Fisherman's Luck" (1899).
"The first day of spring is one thing, and the first spring day is another. The difference between them is as great as a month."
Having said this, I confess I, too, want immediate egress from the grim, cold, muddy days of March spring. I am impatient, like Walt Whiteman:
"Give me the splendid silent sun with all his beams full-dazzling."
(1819-1892) From "Leaves of Grass" (1855; 1891-92.)
Patient through long, drear winters we can be but as we see relief near at hand, we can be patient no longer, for we know, we all know, what is coming and we cannot longer wait. Still liable to be tripped up by winter... we are adamant that the spring is coming.
"The sun was warm but the wind was chill. You know how it is with an April day When the sun is out and the wind is still, You're one month on in the middle of May. But if you so much as dare to speak, A cloud comes over the sunlit arch, A wind comes off a frozen peak, And you're two months back in the middle of March."
Robert Frost (1874-1963) "Two Tramps in Mud Time" (1936).
But I cannot better end than by urging you to find in any search engine your favorite recording of Aaron Copeland's "Appalachian Spring" (premiered 1944).... It will seize you, uplift you, refresh you... and perfectly position you, in reverence, as you walk into this springtime of your life, whatever your age or circumstances. We are all young again in springtime... such is the magic of the vernal equinox.
About the Author
Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc. providing a wide range of online services for small and-home based businesses. He is also the author of 18 best-selling business books. Republished with author's permission by Usha Prabhakar http://TheRevenueBuilders.com. Check out Commission Crusher
An event occurred just the other day which impacts each and every one of us on Spaceship Earth, but which hardly one of us knows anything about and mentions, if at all, quite casually. Yet so momentous is this occurrence, coming with clock like precision, that our very existences depend upon it; nothing could be less prosaic, nothing more significant.
It is the vernal equinox...
Hereabouts in old New England, the vernal equinox took place at 7:21 p.m., Eastern Daylight Time, March 20, 2011. The spring we have all been awaiting, the spring that delivers the relief from the oppression of cold and damp and short dull days, the spring that blows soft winds, as so many unexpected kisses -- and flowers, too -- that spring, right on the dot, arrived...
but we were heavy laden and may have been distracted when it came as our new reality.
Good citizens of this galaxy, give an ear now to this great event, which next occurs September 22, 2011 at 10:49 a.m. Eastern Daylight Time.
There is nothing that concerns you more than these great celestial movements, the unheard but momentous, unearthly music of the spheres, awesome, terrible, the very stuff of grandeur, eternal, too.
Put aside mundane concerns and remember, for an instant, who you are, a one-way passenger on the greatest of galleons, and wither it goes, you go.
What is an equinox anyway?
An equinox occurs twice a year, when the tilt of the Earth's axis is inclined neither away from nor towards the Sun, the center of the Sun being in the same plane as the Earth's equator. The term equinox can also be used in a broader sense, meaning the date when such a passage happens.
The name "equinox" is derived from the Latin "aequus" (equal) and "nox" (night) because around the equinox, the night and day have approximately equal length. Each are, then, about 12 hours long (with the actual time of equal day and night, in the Northern Hemisphere, occurring a few days before the vernal equinox.) The Sun crosses the celestial equator going northward; it rises exactly due east and sets exactly due west.
But of all this, we need remember only one thing: the vernal equinox, and the unending adjustments we make to the matter of human time, are all about light and the Sun at the center of our universe. Sol Invictus.
While the celestial movements, now this way, now that, are liable to confuse; we all know the crucial significance of our Sun; even the youngest amongst us looks up, involuntarily to admire, rejoice, and be glad of it. Our Sun, of an immensity and heat unimaginable, is brought nearer to us, and happily so, with the vernal equinox.
We are, all of us, Sun worshippers... for without it there would be nothing here for us, or of us either.
The vernal equinox brings that Sun closer.
Tinkerings with time.
Because of its unexcelled desirability, we humans have long been beguiled with the notion of how to get more of the Sun we crave. All ancient peoples, particularly the Greeks and Persians, the sophisticates of antiquity, gave serious attention to the matter. Sadly, much of their findings are lost; what remains from the works of Greek astronomer and mathematician Hipparchus (ca. 190- ca.120 BC) and Aristarchus of Samos (around 280 BC) is suggestive of their expertise and insights. But we cannot tell more.
However, we do know about Benjamin Franklin, jack of all trades, master of all.
Franklin, with his unstoppable curiosity, wanted what only God could deliver: more time. It is easy to see why he desired it so: he, long before Edna St. Vincent Millay, burnt the candle at both ends, and not in purely scientific endeavors, either. At the Court of the Bourbons of France there were any number of elegantes who found Franklin, American minister, worthy of closer study. There was never enough time to gratify them all...
And so Franklin advanced the suggestion that became daylight savings. It was a quintessentially American proposal -- bold, audacious, practical, based on science, not theology. Sadly, it is still not clear that it actually works... and each American state, every single one, is by law entitled to adopt it, or not. For God and His equinox time is simple, majestic; humans muddle the matter, to general grumbling and consternation.
But not poets...
All poets worth their salt weigh in with a will on one of their signature topics: the advent of light, of Sun, of spring. So excited are they by this topic, that they are severely prone to skip over the residue of winter that comes in the first spring days of March, concentrating on the riotous, unrestrained days of April and May. This is wrong, and Henry Van Dyke (1852-1933) rightly noted in "Fisherman's Luck" (1899).
"The first day of spring is one thing, and the first spring day is another. The difference between them is as great as a month."
Having said this, I confess I, too, want immediate egress from the grim, cold, muddy days of March spring. I am impatient, like Walt Whiteman:
"Give me the splendid silent sun with all his beams full-dazzling."
(1819-1892) From "Leaves of Grass" (1855; 1891-92.)
Patient through long, drear winters we can be but as we see relief near at hand, we can be patient no longer, for we know, we all know, what is coming and we cannot longer wait. Still liable to be tripped up by winter... we are adamant that the spring is coming.
"The sun was warm but the wind was chill. You know how it is with an April day When the sun is out and the wind is still, You're one month on in the middle of May. But if you so much as dare to speak, A cloud comes over the sunlit arch, A wind comes off a frozen peak, And you're two months back in the middle of March."
Robert Frost (1874-1963) "Two Tramps in Mud Time" (1936).
But I cannot better end than by urging you to find in any search engine your favorite recording of Aaron Copeland's "Appalachian Spring" (premiered 1944).... It will seize you, uplift you, refresh you... and perfectly position you, in reverence, as you walk into this springtime of your life, whatever your age or circumstances. We are all young again in springtime... such is the magic of the vernal equinox.
About the Author
Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc. providing a wide range of online services for small and-home based businesses. He is also the author of 18 best-selling business books. Republished with author's permission by Usha Prabhakar http://TheRevenueBuilders.com. Check out Commission Crusher
Saturday, 26 March 2011
Commission Crusher, Reviewed...
Lately there’s been a lot of talk about this new program that’s been coming in my email inbox and being wildly talked about online right now.
But you see, I got a sneak peak into what Commission Crusher is all about – and wanted to give you my review on it.
So… what is Commission Crusher exactly?
Commission Crusher is based on a simple marketing concept that anybody can duplicate online… and never have to compete against one another. This method allows anyone to find profitable affiliate campaigns online and swipe them for their profits.
The real beauty behind Commission Crusher is the software engine that drives the product… titled “Ad Assault”. This amazing piece of software will allow you with a flick of a switch find tons of hot websites in any market… any niche… and tell you everything you need to know to get tons of traffic from these websites.
Best of all… you don’t have to deal with Google, Yahoo, MSN or any of that crap. This method is unlike anything I’ve ever seen before online.
... and here’s the best part – Steve walks through every step of the process on video. And he’s got a great support team in place to help you with any questions you have.
Can you get any better than that?
So simply put – Commission Crusher works. It’s a fantastic product. If you’ve been looking for a way to make constant money online with something that’s not going to disappear tomorrow, this is it.
Grab a copy before they sell out. I highly recommend you get your hands on this software now!
Republished with author's permission by Usha Prabhakar http://TheRevenueBuilders.com. Check out Commission Crusher
But you see, I got a sneak peak into what Commission Crusher is all about – and wanted to give you my review on it.
So… what is Commission Crusher exactly?
Commission Crusher is based on a simple marketing concept that anybody can duplicate online… and never have to compete against one another. This method allows anyone to find profitable affiliate campaigns online and swipe them for their profits.
The real beauty behind Commission Crusher is the software engine that drives the product… titled “Ad Assault”. This amazing piece of software will allow you with a flick of a switch find tons of hot websites in any market… any niche… and tell you everything you need to know to get tons of traffic from these websites.
Best of all… you don’t have to deal with Google, Yahoo, MSN or any of that crap. This method is unlike anything I’ve ever seen before online.
... and here’s the best part – Steve walks through every step of the process on video. And he’s got a great support team in place to help you with any questions you have.
Can you get any better than that?
So simply put – Commission Crusher works. It’s a fantastic product. If you’ve been looking for a way to make constant money online with something that’s not going to disappear tomorrow, this is it.
Grab a copy before they sell out. I highly recommend you get your hands on this software now!
Republished with author's permission by Usha Prabhakar http://TheRevenueBuilders.com. Check out Commission Crusher
Thursday, 24 March 2011
Mastering the fine art of reading aloud... and why you must do so.
by Dr. Jeffrey Lant
Go into any office in the world and its busy denizens will be emailing, leaving telephone messages, text messaging, etc. Each and every time they use these admittedly convenient devices, their necessary human to human communications skills are melting away. Tools that are supposed to help us communicate exact a terrible price for convenience; that price is the whittling away of our language skills.
Go into any home in the world and the same perilous, reprehensible trend is immediately apparent. The members of most families rarely function as a united, cohesive unit. Instead, they spend their time text messaging, emailing, leaving telephone messages and, when not otherwise engaged, they sit before their home entertainment devices alone, very much in their own worlds, the occasional grunt and interjection all that passes for conversation and togetherness.
Now consider the classic film "I Remember Mama" (released 1948). Here family is not a thing. It is everything. Each evening this Norwegian immigrant family, now resident in San Francisco, sits together at the supper table once the dishes have been removed... and they read to each other.
They read the great classics, adventure stories, mysteries, romances, travel, history... and they are expected to read well and to make every attempt (depending on their ages) to read clearly and to be able to discuss what they are reading.
You will say, but that is only a film, only fiction. But I shall say to you, most every family then spent most of their evenings so, even if the books they read were the King James Version of the Bible, The Pilgrim's Progress by John Bunyan (1678), and a volume or two of "improving" stories and sermons; in English-speaking lands quite likely the works of William Shakespeare, too.
In those days when a family was a family, people read to each other. And they derived a plethora of benefits, immediate and long term, to wit, how to
* pronounce words properly
* discover the proper definitions of words and so increase vocabulary and language usage
* read for greatest personal understanding and the greater understanding of all auditors
* learn all the nuances of language from its greatest practitioners
* use language to make yourself completely clear and comprehensible, using the right word at the right time
* "read" your audience as you read to them
* make a presentation that influences people
* read at the right speed
* perfect daily language use
* talk to people, not at people.
Even merely perusing this list of benefits establishes just how far we have descended from the far more literate ages preceding our own. They spoke more clearly, read more clearly, and wrote more clearly than most people today, despite the trillions of dollars we spend on education generally and human communications skills particularly. Education, in this regard as others, has manifestly failed; as a result we have millions of people who have passed through the public (and private) educational systems (with graduation certificates to prove it) who are daily humiliated and shown to be completely inadequate at their own language.
If you are satisfied with this result, with producing children with less verbal dexterity and understanding than you and far, far less than their grandparents, then do nothing. Clearly you are part of the problem, not part of the solution.
Otherwise, resolve to save your children, with or without the help of our schools. Most of these will advance a million "reasons", or more, why reading aloud is impractical. The extent to which they do so is the extent to which they, too, are part of the problem, sabotaging the solution.
But let us begin, if only like the characters in "I Remember Mama" at the kitchen table... it will do just fine.
1) Start now. If you wish to save whatever communication and language skills remain, act at once to do so. Remember, they are at peril.
2) Read this article to your children before starting. It will help them understand the negligence of the schools, their own at risk position, and the need for as much of their cooperation as they can give.
3) Tape your sessions. No one can ever believe without such irrefutable proof that they read quite as badly as they do.
4) Keep sessions to 60-90 minutes. Even that, I admit, may seem unreachable, but what are goals for, after all, if not to challenge and set a clear objective representing improvement?
5) Select material which is interesting. Remember, you are competing against thousands of distractions which have been expertly developed by folks to steal your children's attention and keep it squarely where they wish. So, select something decidedly interesting.
6) Keep a check list of things which can be improved. Keep a note pad at the ready so you can recall good things needing praise... and bad things needing attention.
7) Ensure that all participating (and, remember, it needn't be just children) have the opportunity to read aloud each session. This is a hands-on event, and no one should be just "audience."
More tips
You must have procedures in place for maximizing results. Here are some suggestions:
1) When the reader doesn't know a particular word, do not give the definition yourself. Keep a dictionary at the ready and have the reader look up the word in question.
Idea: you can also ask the participants to write down what they think the definition is, then check the dictionary. Make this a game. No dictionary in your house? Get one at once.
2) Do the same where the reader trips over the pronunciation of a word. Here the dictionary is again invaluable.
3) Keep close attention to the speed at which the reader reads; odds are, it will be too fast. That must be eradicated. You'll find yourself saying "slow down" often, and quite right.
4) Make sure the reader doesn't sit stiffly but instead naturally. The pose the reader adopts will influence the entire atmosphere. Calm and amiable are good objectives.
5) Make sure the reader learns the art of looking up from time to time, thereby establishing and maintaining complete audience contact.
Conclusion
What is great about learning how to read aloud is that the benefits will resonate through your entire life. They are crucial, aiding you in your educational endeavors, employment, relationships, and more. Our schools have let your children down... don't compound their problems by failing to do what you can. From this very moment.
About the Author
Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc. providing a wide range of online services for small and-home based businesses. He is also the author of 18 best-selling business books. Republished with author's permission by Usha Prabhakar http://TheRevenueBuilders.com. Check out Local Mobile Monopoly
Go into any office in the world and its busy denizens will be emailing, leaving telephone messages, text messaging, etc. Each and every time they use these admittedly convenient devices, their necessary human to human communications skills are melting away. Tools that are supposed to help us communicate exact a terrible price for convenience; that price is the whittling away of our language skills.
Go into any home in the world and the same perilous, reprehensible trend is immediately apparent. The members of most families rarely function as a united, cohesive unit. Instead, they spend their time text messaging, emailing, leaving telephone messages and, when not otherwise engaged, they sit before their home entertainment devices alone, very much in their own worlds, the occasional grunt and interjection all that passes for conversation and togetherness.
Now consider the classic film "I Remember Mama" (released 1948). Here family is not a thing. It is everything. Each evening this Norwegian immigrant family, now resident in San Francisco, sits together at the supper table once the dishes have been removed... and they read to each other.
They read the great classics, adventure stories, mysteries, romances, travel, history... and they are expected to read well and to make every attempt (depending on their ages) to read clearly and to be able to discuss what they are reading.
You will say, but that is only a film, only fiction. But I shall say to you, most every family then spent most of their evenings so, even if the books they read were the King James Version of the Bible, The Pilgrim's Progress by John Bunyan (1678), and a volume or two of "improving" stories and sermons; in English-speaking lands quite likely the works of William Shakespeare, too.
In those days when a family was a family, people read to each other. And they derived a plethora of benefits, immediate and long term, to wit, how to
* pronounce words properly
* discover the proper definitions of words and so increase vocabulary and language usage
* read for greatest personal understanding and the greater understanding of all auditors
* learn all the nuances of language from its greatest practitioners
* use language to make yourself completely clear and comprehensible, using the right word at the right time
* "read" your audience as you read to them
* make a presentation that influences people
* read at the right speed
* perfect daily language use
* talk to people, not at people.
Even merely perusing this list of benefits establishes just how far we have descended from the far more literate ages preceding our own. They spoke more clearly, read more clearly, and wrote more clearly than most people today, despite the trillions of dollars we spend on education generally and human communications skills particularly. Education, in this regard as others, has manifestly failed; as a result we have millions of people who have passed through the public (and private) educational systems (with graduation certificates to prove it) who are daily humiliated and shown to be completely inadequate at their own language.
If you are satisfied with this result, with producing children with less verbal dexterity and understanding than you and far, far less than their grandparents, then do nothing. Clearly you are part of the problem, not part of the solution.
Otherwise, resolve to save your children, with or without the help of our schools. Most of these will advance a million "reasons", or more, why reading aloud is impractical. The extent to which they do so is the extent to which they, too, are part of the problem, sabotaging the solution.
But let us begin, if only like the characters in "I Remember Mama" at the kitchen table... it will do just fine.
1) Start now. If you wish to save whatever communication and language skills remain, act at once to do so. Remember, they are at peril.
2) Read this article to your children before starting. It will help them understand the negligence of the schools, their own at risk position, and the need for as much of their cooperation as they can give.
3) Tape your sessions. No one can ever believe without such irrefutable proof that they read quite as badly as they do.
4) Keep sessions to 60-90 minutes. Even that, I admit, may seem unreachable, but what are goals for, after all, if not to challenge and set a clear objective representing improvement?
5) Select material which is interesting. Remember, you are competing against thousands of distractions which have been expertly developed by folks to steal your children's attention and keep it squarely where they wish. So, select something decidedly interesting.
6) Keep a check list of things which can be improved. Keep a note pad at the ready so you can recall good things needing praise... and bad things needing attention.
7) Ensure that all participating (and, remember, it needn't be just children) have the opportunity to read aloud each session. This is a hands-on event, and no one should be just "audience."
More tips
You must have procedures in place for maximizing results. Here are some suggestions:
1) When the reader doesn't know a particular word, do not give the definition yourself. Keep a dictionary at the ready and have the reader look up the word in question.
Idea: you can also ask the participants to write down what they think the definition is, then check the dictionary. Make this a game. No dictionary in your house? Get one at once.
2) Do the same where the reader trips over the pronunciation of a word. Here the dictionary is again invaluable.
3) Keep close attention to the speed at which the reader reads; odds are, it will be too fast. That must be eradicated. You'll find yourself saying "slow down" often, and quite right.
4) Make sure the reader doesn't sit stiffly but instead naturally. The pose the reader adopts will influence the entire atmosphere. Calm and amiable are good objectives.
5) Make sure the reader learns the art of looking up from time to time, thereby establishing and maintaining complete audience contact.
Conclusion
What is great about learning how to read aloud is that the benefits will resonate through your entire life. They are crucial, aiding you in your educational endeavors, employment, relationships, and more. Our schools have let your children down... don't compound their problems by failing to do what you can. From this very moment.
About the Author
Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc. providing a wide range of online services for small and-home based businesses. He is also the author of 18 best-selling business books. Republished with author's permission by Usha Prabhakar http://TheRevenueBuilders.com. Check out Local Mobile Monopoly
Sunday, 20 March 2011
What we can and must learn from the Great Japanese Earthquake and Tsunami of 2011.
by Dr. Jeffrey Lant
This week nature in all its brutal savagery punished us, hitting our brothers in Japan with an earthquake of unparalleled strength and a tsunami that was the very definition of awe.
Today the world is rightly focused on the necessary work that follows such a cataclysmic event -- there are still survivors being pulled from the rubble of their lives... there are bodies, thousands of bodies, bobbing in the surf, a sight horrible and mesmerizing.
There are the dispossessed to feed, house, and comfort. Their worlds are gone... and in that instant the great earthquake struck their worlds were eradicated. They are now strangers in a land once theirs, now crushed by the profound power of nature.
These people need assistance, and they need it now. Fortunately, the governments of this planet, and the generous peoples of the world, are reasonably equipped to handle even this severe and escalating need.
But let us be very clear with each other: this work, no matter how urgent and pressing, is not the only work to be done regarding this raw and potent occurrence; the real work will be putting this event under a microscope. For the next great earthquake, the next great tsunami is already forming... and we must be better prepared. Here, then, is what we must do.
1) We must first treat these events not merely as crises which diverted our attention and lives but as learning opportunities. We must know which preparations and responses worked and how these things could be improved. We must also be clear on what went wrong, in each and every aspect of the matter. Those who ignore the lessons of the past are compelled to relive its horrors, unnecessarily so.
2) There must be a review of all in place tsunami reporting methods. Every time we improve our warning systems, by even a single minute, the lives of real people are saved. Thus, we must be certain that the latest tsunami warning technologies are in place and that adequate provision has been made for their improvement.
3) The world's nuclear nations must gather, with grave and serious intent, to review in the most minute detail, each and every nuclear installation on this planet. This scrutiny must be scientific, dispassionate, thorough.
The events of this week in Japan will undoubtedly fuel acute hostility to nuclear power. Many will wish, indeed insist, on throwing the baby of nuclear power out with its bath water. Now is the moment when calmer heads must prevail.
The great nations, you see, rely upon this power source. The question should be how to ensure its safety, not how to facilitate its removal. Now, then, is the right and proper moment to review, in full detail, each aspect of each facility. These facilities were created with human limitations. Today, therefore, some of these facilities are at more risk than others. So, let us resolve, not to condemn, but to scrutinize and improve.
4) Communications must be better understood and improved. Leaders of the world must understand and review their role in the dissemination of crucial details. Questions about what information should be distributed and how are far too important to be left to commercial news media, which have different objectives.
The minute the earthquake happened, the minute the tsunami occurred, the Internet was full of concern, anxiety -- and waves of disinformation which continue to this minute.
This was the moment for President Obama and other world leaders to take control of the story... and, understanding the anxiety of the people, to assuage it with up-to-the-minute accuracies; timely facts, not sound bites from off-the-cuff pundits.
This did not happen and as a result there were moments approaching hysteria not merely in Japan but around Asia to Hawaii and the West Coast of the United States. There is absolutely no excuse for this. Ronald Reagan was called the Great Communicator... but every president and head of state must be such a practised communicator and must never merely allow the news media to follow their natural bent.
These media want the lurid, the melodramatic, the ghastly and horrifying. Leaders want to inform and calm the people, never inflame them. But we had too little such leadership and such communications to the people on this occasion. Into such a void, it is easy for Chicken Little to rise and frighten. President Obama let this happen... and he must accept responsibility for a lack of leadership that resulted in much avoidable pain and agitation.
Why didn't he use his powers to calm the nation? It seems to me an address to America was well and truly necessary. The president could and should have understood what people were feeling and taken action to inform and comfort them, minimizing the dread and uncertainty when the subject turns to nuclear power and the unseen killer that is radioactivity.
The president no doubt knowing these things slept soundly. His citizens, assailed by the endless drumbeat of horrible details, did not. Second terms have been derailed for less... and rightly so.
What is occurring now is not merely a Japanese issue, an Asian issue, an American issue. It is an issue of worldwide importance, one affecting not merely our comfort and security today, but the very essence and maintenance of our civilization.
That is why the people, unsettled, inadequately and confusingly informed, cry out for Leadership as today's headlines blare: "U.S. shows growing alarm over Japan nuclear crisis." (March 17, 2011.)
For days now, the news media of the world have dished out a diet of alarm along with ersatz "experts", old and stale "facts", slip shod analysis and details which do everything except inform and assure. It has been an embarrassment on a cosmic scale... and it was all avoidable if the officials at the highest reaches of government had been clear on the objective: keeping us all reliably and timely informed.
Meanwhile the situation in Japan continues to deteriorate as we all, every last one of us, wonder about what will happen next. And whether, once this series of interlocking crises has passed, the leaders of the world will remember their charge: to do what's necessary to solve the problem, not merely apply a patch and be glad they'll be out of office when the next such crisis hits. God help us all should we get no better service than that.
About The Author
Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., where small and home-based businesses learn how to profit online. Dr. Lant is also the author of 18 best-selling business books. Republished with author's permission by Usha Prabhakar http://TheRevenueBuilders.com. Check out List Pay Day PRO2 http://www.TheRevenueBuilders.com/?rd=rj1Y4Eqj
This week nature in all its brutal savagery punished us, hitting our brothers in Japan with an earthquake of unparalleled strength and a tsunami that was the very definition of awe.
Today the world is rightly focused on the necessary work that follows such a cataclysmic event -- there are still survivors being pulled from the rubble of their lives... there are bodies, thousands of bodies, bobbing in the surf, a sight horrible and mesmerizing.
There are the dispossessed to feed, house, and comfort. Their worlds are gone... and in that instant the great earthquake struck their worlds were eradicated. They are now strangers in a land once theirs, now crushed by the profound power of nature.
These people need assistance, and they need it now. Fortunately, the governments of this planet, and the generous peoples of the world, are reasonably equipped to handle even this severe and escalating need.
But let us be very clear with each other: this work, no matter how urgent and pressing, is not the only work to be done regarding this raw and potent occurrence; the real work will be putting this event under a microscope. For the next great earthquake, the next great tsunami is already forming... and we must be better prepared. Here, then, is what we must do.
1) We must first treat these events not merely as crises which diverted our attention and lives but as learning opportunities. We must know which preparations and responses worked and how these things could be improved. We must also be clear on what went wrong, in each and every aspect of the matter. Those who ignore the lessons of the past are compelled to relive its horrors, unnecessarily so.
2) There must be a review of all in place tsunami reporting methods. Every time we improve our warning systems, by even a single minute, the lives of real people are saved. Thus, we must be certain that the latest tsunami warning technologies are in place and that adequate provision has been made for their improvement.
3) The world's nuclear nations must gather, with grave and serious intent, to review in the most minute detail, each and every nuclear installation on this planet. This scrutiny must be scientific, dispassionate, thorough.
The events of this week in Japan will undoubtedly fuel acute hostility to nuclear power. Many will wish, indeed insist, on throwing the baby of nuclear power out with its bath water. Now is the moment when calmer heads must prevail.
The great nations, you see, rely upon this power source. The question should be how to ensure its safety, not how to facilitate its removal. Now, then, is the right and proper moment to review, in full detail, each aspect of each facility. These facilities were created with human limitations. Today, therefore, some of these facilities are at more risk than others. So, let us resolve, not to condemn, but to scrutinize and improve.
4) Communications must be better understood and improved. Leaders of the world must understand and review their role in the dissemination of crucial details. Questions about what information should be distributed and how are far too important to be left to commercial news media, which have different objectives.
The minute the earthquake happened, the minute the tsunami occurred, the Internet was full of concern, anxiety -- and waves of disinformation which continue to this minute.
This was the moment for President Obama and other world leaders to take control of the story... and, understanding the anxiety of the people, to assuage it with up-to-the-minute accuracies; timely facts, not sound bites from off-the-cuff pundits.
This did not happen and as a result there were moments approaching hysteria not merely in Japan but around Asia to Hawaii and the West Coast of the United States. There is absolutely no excuse for this. Ronald Reagan was called the Great Communicator... but every president and head of state must be such a practised communicator and must never merely allow the news media to follow their natural bent.
These media want the lurid, the melodramatic, the ghastly and horrifying. Leaders want to inform and calm the people, never inflame them. But we had too little such leadership and such communications to the people on this occasion. Into such a void, it is easy for Chicken Little to rise and frighten. President Obama let this happen... and he must accept responsibility for a lack of leadership that resulted in much avoidable pain and agitation.
Why didn't he use his powers to calm the nation? It seems to me an address to America was well and truly necessary. The president could and should have understood what people were feeling and taken action to inform and comfort them, minimizing the dread and uncertainty when the subject turns to nuclear power and the unseen killer that is radioactivity.
The president no doubt knowing these things slept soundly. His citizens, assailed by the endless drumbeat of horrible details, did not. Second terms have been derailed for less... and rightly so.
What is occurring now is not merely a Japanese issue, an Asian issue, an American issue. It is an issue of worldwide importance, one affecting not merely our comfort and security today, but the very essence and maintenance of our civilization.
That is why the people, unsettled, inadequately and confusingly informed, cry out for Leadership as today's headlines blare: "U.S. shows growing alarm over Japan nuclear crisis." (March 17, 2011.)
For days now, the news media of the world have dished out a diet of alarm along with ersatz "experts", old and stale "facts", slip shod analysis and details which do everything except inform and assure. It has been an embarrassment on a cosmic scale... and it was all avoidable if the officials at the highest reaches of government had been clear on the objective: keeping us all reliably and timely informed.
Meanwhile the situation in Japan continues to deteriorate as we all, every last one of us, wonder about what will happen next. And whether, once this series of interlocking crises has passed, the leaders of the world will remember their charge: to do what's necessary to solve the problem, not merely apply a patch and be glad they'll be out of office when the next such crisis hits. God help us all should we get no better service than that.
About The Author
Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., where small and home-based businesses learn how to profit online. Dr. Lant is also the author of 18 best-selling business books. Republished with author's permission by Usha Prabhakar http://TheRevenueBuilders.com. Check out List Pay Day PRO2 http://www.TheRevenueBuilders.com/?rd=rj1Y4Eqj
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